We get a call late at night from a gentleman who introduces himself as the chief doctor of Arudhra Dental Care. They were in the middle of renovating their new clinic, their third in a chain of dental clinics in Arcot Road, Chennai. After exchanging ideas and plans, we sealed the deal during the first call.
A brand new chain of dental clinics with a keen eye for going big in customer service.
Minimal yet grandeur is what we wanted the signboard to be. It’s now a head turner on the busiest of streets in Chennai.
We decided against using real life images of bloody syringes, gory looking interiors of patients’ mouth that add to the already scared souls who are indecisive about a trip to the dentist. Instead we illustrated cutesy icons that conveys the message without the scare. We illustrated one for the chief doctor too.