The concept of Asista is as such that it had to capture the imagination and interest of people instantly. Our branding team researched, brainstormed and designed logo options and structured a visual language based on our learnings.
We explored various options and in the end landed on using a custom font based logo for Asista.
Right from the start of the process we had our eye on using gradient rather than a flat colour for the logo.
The 'a' in Asista has a dialogue blob at its core depicting the nature of communication that happens in the app.
We designed a clean and attractive website with a functional layout.