Branding, Logo and Website Designing for a multi-faceted grievances app

With so many assistance apps in the market come and go, Asista is probably the first app that takes the space of such apps to a whole new level. With Asista, users can lodge their grievance on a product and get response directly from the product's customer service centre.

BRANDING

The concept of Asista is as such that it had to capture the imagination and interest of people instantly. Our branding team researched, brainstormed and designed logo options and structured a visual language based on our learnings.

 


SOME OF THE EXECUTED IDEAS

We explored various options and in the end landed on using a custom font based logo for Asista.



COLOR OPTIONS

Right from the start of the process we had our eye on using gradient rather than a flat colour for the logo.



INSIGHTS OF ASISTA LOGO

The 'a' in Asista has a dialogue blob at its core depicting the nature of communication that happens in the app.



WEBSITE

We designed a clean and attractive website with a functional layout.



FEATURE PAGE

Asista Sixth


PRICING PAGE



ICONOGRAPHY



RESPONSIVE DESIGN



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