A popular long form print magazine

FountainInk 1

In our little less than 3 years of existence, only on few instances we knew we were meant to do a project. FountainInk is one of them. The story of how we got to work on this project is fascinating and it goes like this - our creative director had just quit his job and was having tea with his colleagues for one final time at their usual hangout. As they were about to disperse after bidding goodbye, he went to pay at the counter and his eyes caught the most intriguing cover photo he had seen on a print magazine. He wanted to buy it but didn’t have the money to. One of his understudies who was with him said “a writer should never be denied a book” and bought the magazine for him as a parting gift. He went home and loved reading it so much that he immediately subscribed for the magazine.

Months went by. He had started Outofbox and was in the lookout for challenging projects to work on. He had been on FountainInk’s social media pages and thought they had limited online presence and it didn’t do justice to their quality of journalism, which deserved a larger audience. He wrote to the editor and was invited to meet him at his office the very next day. The meeting went splendidly, but the project didn’t go through. It affected him so much that he wrote a blogpost about it (that’s how we react to rejection, we create more).

A year passed. He never forgot the missed chance to work with FountainInk. He thought he will try again. This time he pitched for a website revamp. The editor replied back writing “Let's have a meeting. Website redevelopment is one of those really long overdue things for us. Can you meet me at the office?” WHAAAAATTT!!!

And the rest, as they say, is... what you are about to read.



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Few of the design decisions we took were -

  • To use lighter font colour and bigger font size for the article page
  • Hiding the share button etc. to avoid disturbing the reading experience
  • Have a progress bar at the top to give the user an idea of how far they have progressed with the article. An information we thought was necessary considering the longer than usual article length
  • Have minimal design elements, à la The New York Times



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