We were closely following the Blockchain phenomena as it was making waves in the tech world when the good people from the land of Kanye West asked us to define the branding and develop a website for their blockchain based patent forecasting product. We went bonkers with excitement, but we kept our composure and nonchalantly replied “alright, we will do it”.
After a month and a half of hard work, we came up with this.
The thought process was to define a unique design language using dark, bright colours to accentuate the futuristic nature of the product. And at that time, we were also deeply inspired by The Shape of Water, from its dreamlike overlay and motif.